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Via Natural is a line of haircare products formulated through an advanced combination of ingredients many of which are natural or naturally-derived. The line consists of high performance styling products that blend the most innovative technologies with natural ingredients; a thermal protection line that provides a 'sleeve' of protection that surrounds and covers each hair strand to keep the hair from becoming too dry and brittle; a variety of 24 shades of semi-permanent haircolor and a complete system of products designed to address and correct hair loss, thinning hair and slow-growing hair.  
 
African Essence is a basic line of comprehensive products designed to satisfy the needs of everyone. These products are formulated for all hair types and textures. Within the line are shampoos, conditioners, styling aids, finishing aids, a relaxer system, hairdresses and a family of specialty items for human and synthetic braids, weaves and extensions.
 
Salon Pro is a line of products designed to satisfy the needs of those who use hair bonding glue, hair bonding removers, a variety of products to take care of the weave , extension or wig wearer and products to extend and revitalize the life of wigs, weaves and extensions.


 
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